We are a branded IPR-based pharmaceutical Company focusing on frontier markets...
Our purpose is to bring high-quality every-day medicines within the reach of populations...
Over the years, we have geared ourselves to create a meaningful business ...
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through all our business decisions...
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At Balaxi, our business strategies are responsible for creating a portfolio
We focus on bringing essential medicines within the reach of populations
At Balaxi, we have a comprehensive portfolio consisting of over 300
Our current established markets are Angola, Guatemala, and Dominican
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across our markets...
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Balaxi is a consumer-centric company that focuses on meeting
the needs and expectations of not only our retail channel
partners, but also the end-consumers of our products. Every
day at Balaxi, we search and explore ways through which we
can add value to the lives of people. Therefore, while we have
unceasingly focused on growing our pharmaceutical portfolio
and taking it to new geographies, we have established a
consumer products division, with the initial pilot launch of
branded toothpaste and biscuits in Angola.
We started this journey in 2019, when we decided to venture
into the branded consumer products business and established
our presence by introducing a wide range of biscuits, cookies,
and toothpaste into 16 districts across Angola (scroll down to
read more about the Angolan consumer market). In line with our
‘assset light’ production model, we began source our biscuits
and cookies from an established Indian production facility that
maintains and adheres to the best hygiene standards within a
regulated and quality conscious industry. These products are
sold under our in-house label brand ‘YAP’, which comes under
the affordable price range.
The business follows a well-established strategy of supplying goods to various
distributors, supermarkets, and general stores. In Angola, the business is
supported by 38 warehouses and an in-house logistics fleet of delivery vehicles
to reliably support the last-mile delivery of our products. This infrastructure,
originally setup to serve our pharmaceutical business, now also provides us
with the operating leverage on the back of our on-ground infrastructure and
commercial retailing relationships. With a long-term goal to establish a valuecontributing
consumer goods business, we have further scaled up our FMCG
portfolio by adding new products such as wafers, toothpaste, ketchup, hand
sanitizers, and disinfectants, amongst others.
Angola, officially the Republic of Angola, is a country on the west coast of
Southern Africa. It is the second-largest Portuguese-speaking country in both
total area and population (after Brazil) and is the seventh-largest country in
Africa. The consumer goods market of Angola is amongst Africa’s most promising
markets. Angola imports most of its consumer goods and utilities from countries
such as Portugal, Brazil, China, and South Africa. The biscuits segment witnessed
an import of US$ 37.9 million. The food trade in Angola remains dominated by
informal channels, with open-air markets, small traditional stores, and street
vendors accounting for 70-80% of the market. Furthermore, heavy investments
in supermarkets and shopping malls saw a formal market share of food sales
increase from less than 5% in the year 2000 to 20-30% in the year 2019. The
Angolan consumer goods industry holds remarkable potential and is a significant
market for the branded consumer products offered by Balaxi.